We pride ourselves on producing small responsible runs of our collection, acting against fast fashion. Producing two seasonal collections a year sets the design team at a slower pace, allowing us time to research then source sustainable fabrics and manufacturing methods. We are committed to creating quality garments, which last and can be worn season after season.  Our brand ethos is 'Slow Fashion' and we are on a journey towards sustainability and are always conscious of our environmental impact. 

We make sure all  of  our product bags are 100% biodegradable, these are plastic-free and made from 100% compostable bio-based films. That means it’ll disintegrate completely, leaving no toxic chemicals behind, just like organic waste. Our postal bags are made from 100% recycled fibres and can be recycled.


We recognise the importance of minimising our negative impact on the climate. We consider all logistics and transportations of goods, choosing slower but less impactful methods always, such as sea freight over air freight which uses significantly less emissions – these methods have long lead times, contributing to what is becoming known as ‘slow fashion.’ We only produce small runs to avoid waste. Any samples or seconds gets sold on our Depop platform to make sure everything we make goes to a good home. 

Primarily we’re an e-commerce retailer and on average, e-commerce uses about 30% less energy than traditional retail spaces. A business can use a lot of stuff, but at our London based design studio/office we manage our impact by only purchasing the bare minimum '(no frills.)' We prioritise products with recycled-content, and opt for solutions that are biodegradable or recyclable always. Any paper print outs or extra packaging we have to create will always be recycled and recyclable or the most eco-friendly on market. 


In 2020, we supplied our London office staff with Dopper Reusable water bottles making a pledge as a team to become plastic water bottle free.

Our aim is to avoid wastage. We recycle or donate our textile scraps and samples whenever possible. Zero waste is our goal.