RESPONSIBILITY
House of Sunny is more than ready-to-wear, it’s a crafted staple of the moment with a feeling that lasts. Designed for an easy everyday, each product is carefully crafted to become the perfect addition to elevate any wardrobe which can transition through the seasons. Quality is always foremost in thought whilst ensuring affordability is never sacrificed to achieve this. All our garments are protected in garment bags which are 100% biodegradable, these are plastic-free and made from 100% compostable bio-based films. That means it’ll disintegrate completely, leaving no toxic chemicals behind, just like organic waste. All our labels are made from recycled materials and all products are 100% vegan.
We pride ourselves on producing small responsible runs of collections, acting against fast fashion. Producing two seasonal collections a year sets the design team at a slower pace, allowing us time to research then source sustainable fabrics and manufacturing methods. We are committed to creating quality garments, which last and can be worn season after season.
As a brand, we are on a journey towards sustainability and are conscious of our environmental impact.
Animal Welfare
We do not under any circumstances use leather, down, feathers, exotic skins, mohair, mulesing, wool or angora, making all our products vegan. Along with making a conscious effort concerning animal welfare, animal agriculture impacts global Green House Gas and emission. We acknowledge that the synthetic alternatives are not without concern, however our decision to avoid wool allows us to have a lower environmental impact than those that do use animal products.
Recycled Materials
All our garment bags are 100% biodegradable,
These are plastic-free and made from 100% compostable bio-based films. That means it’ll disintegrate completely, leaving no toxic chemicals behind, just like organic waste.
We use recycled fabrics where possible, these included recycled cotton and polyester and tend to be shirts and trousers. This process uses discarded or unused/waste fabrics to create new ones.
- all Logo labels are made of recycled polyester
- all care labels are made of recycled polyester
- all swing tags are made of organic cotton
- all price stickers
- recycled cotton
- all garment bags are biodegradable
E-Flow Denim
Using new e-flow technology which uses 800 LT per 100 garments of water whereas traditional method uses 8.000 LT. per 100 garments e-Flow technology is the sustainable textile solution to transfer chemicals onto garments made of any fabric. Conventionally water is used as the carrier and, at the end of every cycle, that water, still brimming with chemical products, goes to waste.
e-flow technology can accomplish a considerable number of finishing effects with the highest quality, a minimal amount of water and zero discharge. This is why e-flow technology is the only one certified as ecological by an independent laboratory.
Print Placement
We avoid print placements when possible. This is where the print is engineered to the garments shape, which creates a lot of fabric wastage. By using repeat prints each garment is unique as the placement is always different. We are very conscious of our fabric consumption and will avoid wastage wherever possible.
Carbon Footprint
We recognise the importance of minimising our negative impact on the climate. We consider all logistics and transportations of goods, choosing slower but less impactful methods always, such as sea freight over air freight which uses significantly less emissions – these methods have long lead times, contributing to what is becoming known as ‘slow fashion.’ Primarily we’re an e-commerce retailer and on average, e-commerce uses about 30% less energy than traditional retail spaces. A business can use a lot of stuff, we manage our impact by only purchasing the bare minimum (no frills.) We prioritize products with recycled-content, and opt for solutions that are biodegradable or recyclable. We pride ourselves on producing small runs of each collections, acting against fast fashion.
Our aim is to avoid wastage. We recycle or donate our textile scraps and samples
whenever possible. Zero waste is our goal.
Ethics
We put product first—how and where we make it matters. To ensure there’s no unfair or unsafer labour that goes into making our clothes we do a screening all of our suppliers, we require that suppliers meet our standards for: social responsibility, safe working environment better materials and manufacturing methods.
We aim to seek partners and suppliers who share a common vision of sustainability, accountability and transparency.